home security systems alarms
In all cases, it seems dealers and manufacturers alike view competition as untapped opportunity, a philosophy that
also factors into the healthy optimism this year. Welsh has similar observations: “We have 5,000 security dealers we work with and they had a great year. We are hearing that the DIY systems are addressing a different
segment of the market. They are not necessarily cannibalizing the market. is a legitimate segment that is growing but we haven’t seen it be a significant factor for the small and medium guys. Even with the cable and MSOs that have taken share, I think that perhaps it is more at the big guy level. ADT and Comcast are going back and forth while the independent security dealers win business by being local and being a part of the community. ”That is exactly what Rehman is noticing in his business. “The big companies are growing the market, not taking share away. They are trying to penetrate a market that never really had an alarm system before. They are already in the house for telephone, Internet or cable and trying to throw a spin in there to bundle this home security in.